Interpack 2026
Website transformation
Breathing new life to Mpac's biggest global tradeshow
Breathing new life to Mpac's biggest global tradeshow
my role
my role
Visual Identity
Visual Identity
3D Design
3D Design
Client
Client
Mpac Group PLC
Mpac Group PLC
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background
project overview
Lead design role for Mpac Group, collaborating with their marketing team and third-party stand builders to design a new exhibition stand from the ground up for Interpack — one of the packaging industry's biggest global tradeshows. The project focused on giving Mpac a presence that could stand out among a crowded field of competitors.
Lead design role for Mpac Group, collaborating with their marketing team and third-party stand builders to design a new exhibition stand from the ground up for Interpack — one of the packaging industry's biggest global tradeshows. The project focused on giving Mpac a presence that could stand out among a crowded field of competitors.
Challenges
Challenges
Interpack draws hundreds of exhibitors, making it difficult for any single stand to capture attention among established competitors. Mpac needed a presence that felt distinct and memorable rather than blending into the noise of the show floor.
Interpack draws hundreds of exhibitors, making it difficult for any single stand to capture attention among established competitors. Mpac needed a presence that felt distinct and memorable rather than blending into the noise of the show floor.
outcome
outcome
Designed a bold, distinct visual identity for the stand, paired with a layout crafted to draw visitors in and guide them through the space. The result launched a new brand direction for Mpac at the show, giving the company a stronger, more memorable presence among its competitors.
Designed a bold, distinct visual identity for the stand, paired with a layout crafted to draw visitors in and guide them through the space. The result launched a new brand direction for Mpac at the show, giving the company a stronger, more memorable presence among its competitors.