Website Transformation
Website transformation
Re-imagining Mpac's digital presence
Re-imagining Mpac's digital presence
my role
my role
Design Strategy
Design Strategy
Visual Identity
Visual Identity
UI / UX
UI / UX
Client
Client
Mpac Group PLC
Mpac Group PLC
background
background
project overview
Lead design role with Mpac’s marketing team to create a new digital design language across Mpac Group and its acquired companies. The project focused on bringing greater consistency to the wider digital experience while creating a scalable foundation that could adapt as the group continues to grow.
Lead design role with Mpac’s marketing team to create a new digital design language across Mpac Group and its acquired companies. The project focused on bringing greater consistency to the wider digital experience while creating a scalable foundation that could adapt as the group continues to grow.
Challenges
Challenges
As Mpac expanded through acquisitions, its digital presence became increasingly complex. Multiple specialist companies were being represented within a single corporate, investor-focused website, making it difficult for customers to discover the right company and understand its capabilities. Existing product pages also lacked the depth, structure and comparison needed to communicate complex machinery effectively.
As Mpac expanded through acquisitions, its digital presence became increasingly complex. Multiple specialist companies were being represented within a single corporate, investor-focused website, making it difficult for customers to discover the right company and understand its capabilities. Existing product pages also lacked the depth, structure and comparison needed to communicate complex machinery effectively.
outcome
outcome
Unified brand design system and a clearer digital architecture that separates the group experience from individual company websites. A flexible company template was created and rolled out across the portfolio. The new system improved company discovery, strengthened product experiences and created a consistent visual language across the group.
Unified brand design system and a clearer digital architecture that separates the group experience from individual company websites. A flexible company template was created and rolled out across the portfolio. The new system improved company discovery, strengthened product experiences and created a consistent visual language across the group.
